Level 5
Level 6

Powers of persuasion


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billboard
a very large board on which advertisements are shown, especially at the side of a road
branding
the act of giving a company a particular design or symbol in order to advertise its products and services
distributor
a person or organization that supplies goods to shops and companies
flyer
a small piece of paper with information on it about a product or event
gimmick
something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something
jingle
to make a repeated gentle ringing sound, or to make things do this
manufacturer
a company that produces goods in large numbers
marketing
a job that involves encouraging people to buy a product or service
retailer
a person, shop, or business that sells goods to the public
rebate
an amount of money that is returned to you, especially by the government, for example when you have paid too much tax
ploy
something that is done or said in order to get an advantage, often dishonestly
sales representative
someone whose job is to sell a company’s products, often by traveling to different places
slogan
a short easily remembered phrase, especially one used to advertise an idea or a product
telemarketing
the advertising or selling of goods or services by phone
vendor
someone who is selling something
catchy
(especially of a tune or song) pleasing and easy to remember
compelling
If a reason, argument, etc. is compelling, it makes you believe it or accept it because it is so strong
distract
to make someone stop giving their attention to something
infuriating
extremely annoying
invasive
moving into all areas of something and difficult to stop
irritating
making you feel annoyed
monetary
relating to the money in a country
persuasive
making you want to do or believe a particular thing
promotional
intended to advertise something
repetitive
involving doing or saying the same thing several times, especially in a way that is boring
slick
operating or performing skilfully and effectively, without problems and without seeming to need effort
ubiquitous
seeming to be everywhere
unavoidable
impossible to avoid
assure
to tell someone confidently that something is true, especially so that they do not worry
cultivate
to try to develop and improve something
entice
to persuade someone to do something by offering them something pleasant
induce
to persuade someone to do something
obligate
to make someone feel morally or legally forced to do something
pressurise
to strongly persuade someone to do something they do not want to do
reassure
to comfort someone and stop them from worrying
tempt
to make someone want to have or do something, especially something that is unnecessary or wrong
urge
a strong wish, especially one that is difficult or impossible to control
sidetracked
to direct a person's attention away from an activity or subject towards another one that is less important:
invariably
always:
plastered
extremely drunk:
Level 7