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Ownership and Control of the Media


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Cross Media Ownership
When a company owns a range of media forms such as TV& Newspaper i.e. Rupert Murdoch
Media Conglomerate
An organisation that owns large numbers of companies in various mass media as television, radio and film e.g. Disney
Bagdikian
Found the American media was now mostly owned by just five huge corporations- Time warner, Disney, News Corp, Bertelsmann and Viacom
Silvio Berlusconi
Has a huge power and political influence as he owns TV channels, advertising agencies and a football club
Marxists on Media Control
They believe owners of the media exploit their power position in society and manipulate the media. Capitalist owners like Murdoch put across their capitalist views through their editors
Neo Marxists on Media Control
They believe control is INDIRECT and the ruling classes put their values through the media as if their views are natural or common sense
Level 3